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Welcome to the 2015 StarTrack Online Retail Industry Awards


The 2015 StarTrack ORIAS, held at Dockside Pavilion on Thursday 23rd July is the flagship awards of online and multichannel retailing in Australia that honoured the hard work and excellence of Australia and New Zealand’s vibrant and innovative retailing visionaries across 15 distinct categories. Categories for nominees include: Best Pure Play Online Retailer; Best Small Online Retailer; Best New Online Retailer; Best Multi- Channel Retailer; Best In-store Initiative; Best Online Retail Marketing Initiative; Best Site Optimization & Design Initiative; Best Mobile Commerce Site/Application; Best Social Commerce Initiative; Best Online Customer Service; Best International Conqueror; Best Bootstrapped Growth Initiative; Industry Recognition Award and the first ever People’s Choice Award.

Andre Eikmeier, Co-Founder and CEO of Vinomofo says ‘Three years ago I was sitting at these awards, looking at this online retail community of awesome companies, wondering if we’d soon be a part of it all, and then to have won last night – amazing. The awards night brings us all together, this eclectic mix of dynamic retailers across different categories, and has become something of a reunion. This wasn’t just a win for Vinomofo. The wine industry had a moment last night – there was camaraderie amongst competitors, it was really cool.’

Hosted by Richard Wilkins, the night delivered a glittery and highly energetic line-up of performances and artists including a live performance by Latino performers, Christian Guerrero + Dancers. Adding further excitement to the already colourful program, a drone aircraft flew from the main entry doors to the stage where it delivered the envelopes that revealed the winners.

While delivery drones aren’t yet a standard parcel delivery option, StarTrack’s General Manager Marketing, Customer Experience and Business Development, Theo Triantafillides said StarTrack’s partnership with the ORIAS reflected its ongoing investment in eCommerce capability to help businesses grow online.

“A terrific online shopping and delivery experience is the hallmark of every leading eCommerce business. The 2015 StarTrack ORIAS and inaugural People’s Choice Awards have celebrated Australia’s best-in-breed and we congratulate all of this year’s winners and finalists for their innovation, passion and unfaltering dedication to their customers.”

The audience was also in awe as the evening ushered in further creativity with the introduction of speed painter, Brad Blaze, who, in less than five minutes painted a large portrait to announce Grant Arnott as the winner of the Industry Recognition Award.

The evening concluded with a live performance by Martini Club who produced a totally unique sound using a live DJ and instrumentalists including horns, percussion, tasty guitar, sassy vocals and a discerning DJ.

“It was fantastic to see the venue packed with everyone celebrating and enjoying themselves. We congratulate all the winners and are so pleased to bring together such an innovative, collaborative industy.” Alice Kuepper, Event Director, Online Retailer

1. Best Pure-Play Online Retailer
WINNER: Vinomofo
SPONSOR: Westpac

2. Best Small Online Retailer
SPONSOR: Inside Retail

3. Best New Online Retailer
WINNER: Blisster
SPONSOR: Emote Digital

4. Best Multichannel Retailer
WINNER: Dan Murphy’s

5. Best In-Store Initiative
WINNER: Shoes of Prey
SPONSOR: Accenture

6. Best Online Retail Marketing Initiative
WINNER: Vinomofo
SPONSOR: Groupon

7. Best Site Optimisation & Design Initiative
SPONSOR: Bazaar Voice

8. Best Mobile Commerce Site/Application
WINNER: Dominos
SPONSOR: Westpac

9. Best Social Commerce Initiative
WINNER: Dominos
SPONSOR: Thoughtworks

10. Best Online Customer Service
WINNER: Birdsnest
SPONSOR: Playhouse

11. Best International Conqueror
WINNER: Shoes of Prey

12. Best Bootstrapped Growth Initiative
WINNER: Naked Wines Australia

13. Industry Recognition Award
WINNER: Grant Arnott
SPONSOR: Online Retailer Conference & eCommerce Expo

14. Online Retailer of the Year
WINNER: Vinomofo
SPONSOR: Westpac

15. People’s Choice Award
WINNER: Naked Wines
SPONSOR: StarTrack